For the first time in history, Canadians are spending more time online than they are watching television, according to a new report.
The survey, conducted by Ipsos Reid last fall found that Canadians are spending more than 18 hours a week online, compared to 16.9 hours watching television.
Interestingly, Internet usage and the number of hours watching television have both experienced a rise since last year. Web surfing is up from 14.9 hours last year and television watching rose to 15.8 hours.
Other media, such as newspapers, radio and magazines have all remained relatively stable in the last year.
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The implications of this scenario and trend are important to take note of however because as more individuals break the paradigm with the television and corporate news media that can’t do it’s job correctly. More people will be starting to get there information from their own sources and that is the most important evolution in the information age thus far. With people writing their own news, blogs, social network accounts and creating their own news giving way to the new citizen media that I speak about frequently here on this site. So as this keeps happening I expect to see the citizen media/journalists come to some kind of it’s own styled lime light. Please refer to my article about the citizen’s media officially being announced.